Kim Moy
UX Strategy and Design
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'Unpublished' Video Series

I produced a three-part video series for Black History Month using never-before-published images from The New York Times’s photo archive. These videos were developed as part of an experiment to explore new forms of video storytelling on social platforms. 

Process

Process

Project Duration
November 2015 – February 2016 

My Contributions
Concept ideation
Content strategy
Copywriting
Video editing
Project management
Usability testing

Research and Concept
I collaborated with a small team of video journalists and editors tasked with experimenting with new forms of video storytelling. We conducted a competitive audit of videos that other publishers had produced for social platforms. I wrote stories and edited many video prototypes of different formats and iterated on them based on internal viewer feedback. 

For Unpublished, I worked with photo editors to categorize and narrow down sets of images that would make for good video stories. In addition to writing the copy, I edited and produced the videos for publication.

  Challenges  *Creating video that didn’t rely on sound to tell the story, but would work across social platforms as well as the Times website *Sorting through hundreds of photographs to identify stories that would be appropriate in video *Story pacing with text on screen *Many stakeholders

Challenges
*Creating video that didn’t rely on sound to tell the story, but would work across social platforms as well as the Times website
*Sorting through hundreds of photographs to identify stories that would be appropriate in video
*Story pacing with text on screen
*Many stakeholders

Conclusion

Conclusion

The videos were the first experimental format to be published and received positive feedback. 

The Unpublished series was promoted on The New York Times's social feeds and featured prominently on the website. In addition to being the first product to be published from our video storytelling experiment, these stories helped to add diversity to our content offerings.

Learnings from these videos and other formats I prototyped improved other series that were ultimately published.