We were tasked with assessing and improving the user experience of the website. I participated in two four-week sprints with the primary goal of increasing donations and a secondary goal of increasing mentor participation.
October – December 2016
Research and Strategy
The team spent the first week determining the scope of the project and setting expectations for what we would be able to accomplish in the four-week timeframe.
During the second week, I conducted research to inform the content and design phases, including stakeholder interviews, a competitive analysis of other charitable sites receiving donations, and a survey of how people interact with non-profit organizations.
Based on the research, we shifted the focus of the current website from mentor content to more general content that better explained the organization's mission and added more New York-specific information. I wrote content for the page to communicate the voice, tone, and story of Build New York.
*Team turnover between sprints
Users have a better understanding of the organization's mission, and stakeholders were pleased.
I participated in a second four-week sprint with a new team, during which the design from the first sprint was implemented. I tested the page and provided quality assurance. I also helped to develop content strategy for a mentor page and a plan for the organization to maintain and improve the site.
Build New York stakeholders were excited about the new site. I also provided comprehensive feedback to Civic Hall Labs so that they can improve the program in future iterations.